Have you started an online business? If so, then you should focus on your digital marketing. In the highly competitive world of e-commerce, businesses that are able to optimize their online marketing efforts are able to reach their target audiences, engage their clients, and consequently enjoy higher sales.
These days, firms wanting to make it big should have a digital marketing strategy in place. As more and more people rely on the Internet not only to access information but also to buy products, businesses with a solid online marketing campaign tend to enjoy more success. These enterprises are able to reach more prospective […]
Online marketing has leveled the playing field for businesses. Today, even small enterprises and startups don’t need a huge advertising budget in order to reach their target markets and promote their products and services. The availability of digital marketing tools have also made it easier for business owners and marketers to collect and analyze data […]
The Internet has had a profound influence on today’s generation. Majority of people today use it to gain information not only about events happening around the world but also about different products and services. This reliance on the Internet has also made it imperative for businesses to have an online presence because their target […]
Many firms are now using big data in their operations. One study by management consulting firm Forrester Research that 44 percent of companies utilize data and mining to improve customer response rates and generate insights. Another report by Boston Consulting Group showed that a majority of chief marketing officers believe that big data systems have […]
Amazon, the online retail giant, could soon be the king of online ads, too. It has posed a serious challenge to Google and Facebook in the highly profitable area of online advertising. As the firm braces itself for getting a bigger slice of the $88-billion market, this could mean that even Amazon Prime customers who […]
Digital marketing has come a long way since its beginnings in the late ‘80s. With everyone online, this type of marketing has changed the way companies devise of schemes targeted at their niche markets. Changes in technology and in the lifestyles of people have also affected its evolution.
Many business owners regard digital marketing as a superfluous expense. Return on investment on this type of marketing can be unpredictable, which can be a source of frustration for many entrepreneurs. But one way to overcome the hurdle of unpredictability is to look at different digital marketing metrics.
Do you have a digital marketing plan ready to be executed? Online marketing has become such an important aspect in every business these days especially those which are Internet-based. Thus, it is only imperative that you, as a business owner or digital marketer, plan well before executing an online marketing plan.
Digital marketing benefits not just big, international conglomerates but also small enterprises. It is a powerful platform for any business regardless of its size or years in operation. It is particularly beneficial to small companies with a limited budget for promoting their products and services. Here are some of its benefits to small businesses: