The food industry
Instagram and the food industry Instagram is now the most popular social media platform among millenials. This means that younger people spend more time on Instagram than any other social network. Therefore when selling food to younger people you need to insure that you have a social media presence. Having a social media presence is […]
E-commerce growing worldwide at different speeds
The e-commerce sector is widely projected to be the biggest retail channel several years from now. Euromonitor International believes that the sector will reach that status in 2-3 years. By 2021, e-commerce is projected to account for 14 percent of total retail sales.
What drives e-commerce businesses
What drives e-commerce businesses? The main question that many e-commerce business owners ask is the main driving force behind e-commerce businesses. What makes e-commerce businesses grow so fast. Over the past couple of years, you might have noticed that e-commerce businesses are disrupting the retail sector. The ability of e-commerce businesses to disrupt the retail […]
What is Social Media Optimization (SMO)?
You’ve probably heard of SEO — search engine optimization — which is incredibly important for website success. But have you heard of SMO — social media optimization? The two acronyms are often mixed up or lumped together. But SMO is just like the name suggests: It’s all about social media. SMO can help your website […]
Why Going Paperless is a Good Idea
It’s 2017 — almost 40 years since the concept of “going paperless” was introduced by Frederick Wilfrid Lancaster. What was once a radical idea is more attainable than ever. Office spaces are essentially run by computers and other technology — so why do we still keep stuffing papers into filling cabinets? Why do we still […]
Chinese e-commerce: What Western companies should know
While China is the second largest economy in the world, it is home to the biggest e-commerce sector on the planet. To put things in perspective— the biggest e-commerce day in China, Single’s Day, yielded close to $18 billion in sales in 2016. On the other hand, Cyber Monday in the US on the same […]
Monopolies in e-commerce
Monopolies The issue of monopolies has always been a huge consideration around the world. Monopolies have a bad reputation in the United States. In macroeconomics they have proven to stall innovation and economic development. Economic development depends a lot in innovation. However monopolies block this type of innovation through blocking smaller competitors in illegal […]
Overrated business
Overrated Businesses There are some businesses that I would like to call overrated. These are the kind of businesses that are valued at tremendous amounts however these businesses don’t seem to be able to make a profit. There are many characterizations that such businesses are called. Some of these overvalued businesses have never made profits […]
The importance of split testing
A/B testing is a process wherein two versions of an online campaign such as a webpage or ad text are compared with the goal of determining which one performs better. Also called split testing, it enables digital marketers to fine-tune their online strategy and create more content that’s appealing to the target audience.