Offbeat Black Friday Marketing Tactics
Black Friday is arguably the biggest holiday for online merchants. An estimated 150 million Americans shop on Black Friday and the number will continue to grow in the next few years. Competition among online merchants has become tougher with each passing year. Is your business struggling to get a slice of that huge market pie? […]
Adobe signs deal to acquire Magento
Adobe, the multinational US firm best known for its editing software, is set to acquire open source e-commerce platform Magento for $1.68 billion. The move is expected to give the San Jose, California-based firm the platform that it needs to compete in the intense e-commerce market. Adobe vs. Salesforce Many observers believe that Adobe’s move […]
How to Enhance Interaction in WordPress Website
Learn How to Enhance Interaction with Your Audience in WordPress An impactful website is the one which shows what its customer wants to see. Therefore, understanding the customer’s mindset to enhance interaction is the most important factor to be considered while working on a website. The success of your website mainly depends on how well […]
Drive Traffic and Sales this Holiday Season to your Shopify
Discounts can be a powerful way to drive traffic and sales during the holiday season. But having to add a discount code at checkout can also get in the way of making a sale and drive traffic. Drive traffic is the key element to your store success. Here you can find some tips on how […]
Brutalist Websites: The Latest Design Trend
What are brutalist websites? They seem to contradict every website design trend that is currently popular. Brutalist websites deliberately look bad and are hard to use. Basically, brutalist websites look like they were created in the year 2000, that haven’t been updated since. They’ve become popular as an alternative to easy, nice, websites that are popular today. Why do Brutalist […]
Facebook Marketplace Pros and Cons
Facebook Marketplace, which hit the social media site a couple months ago, hasn’t been the e-commerce breakout we were expecting. This new aspect of Facebook is nothing more than what eBay and Craigslist have done for years. Facebook Marketplace is much like bartering and sales communities that exist all over Facebook, merged together into one […]
E-Commerce Merchandising Lessons to Remember
E-commerce merchandising is the practice of displaying products online with the objective of increasing the sales of a firm. Many of the biggest companies in the world such as Amazon and Apple have relied on online merchandising to improve their sales. Small and medium-sized firms can learn a thing or two from these giants to […]
Important Mobile SEO Best Practices You Should Implement
6 Mobile SEO Best Practices You Should Implement Mobile marketing boom is generating a good earn from the last few years and it’s all due to mobile SEO best practices. As the number of smartphone users is increasing globally, the development of solid mobile SEO strategies is also been increasing at a great speed so […]
What is Mobile Commerce?
Mobile commerce, or m-commerce, is every transaction that takes place on the Internet over a mobile phone. It is also referred to as the, “next generation e-commerce“. This includes two things: purchases made on apps, and purchases made on an Internet browser (on a phone). Some broader definitions even include mobile banking as a part of m-commerce. […]