IGTV Marketing
IGTV Instagram has recently introduced Instagram TV. This means that now Instagram users can create a channel for their accounts. This is of huge benefit to Instagram marketers and the e-commerce sector. The e-commerce sector depends a lot on online marketing. With the growing popularity of Instagram IGTV offers a new and innovative way […]
White Space is not Wasted Space
White space, also known as negative space, is the space between paragraphs, titles, images, and other website content. There are many different views on how to use and optimize website space. There are some people who believe that websites should have as much information as possible for the visitors and customers to see. These people cram every […]
3 Trends in Web Design
Here are three current trends in web design. Web design, much like fashion, shifts and changes as time goes on. Many of the trends in web design are based on research about how people look at websites. People then implement the research about design on their websites. For example, there is something called the F-Shape Pattern, which is a design […]
How to Tell if People are Finding Your Business Online
So, you put up your company website a while ago, and now you’re wondering: Are people actually looking at it? No matter which company is hosting your website, chances are they’ve set you up with a decent set of back-end tools which you can use to see all of the statistics on your website, including […]
New York City’s Tech Industry
New York City is struggling in the tech industry. Now, that isn’t to say there isn’t a tech industry at all — there are thousands of jobs in web design and development. Our own office is based in New York! It’s just that the financial capital of the world is having trouble getting tech companies […]
The Fight Against Fake News
The internet’s current contribution to to our political state is unusual and troubling. Across its sprawling landscape of information, misinformation, has stolen the spotlight. What has been deemed fake news, has crawled out from under the shadow of credibility and found a space on the social media feeds of our friends and those at […]
Banking solutions for e-commerce
Banking solutions for e-commerce businesses Banking solutions for e-commerce businesses are now a common practice by large banks. E-commerce and the banking sector are intertwined. This means that e-commerce depends a lot on banking services offered by financial companies. There are now a lot of financial companies which means that e-commerce can now develop technologically. […]
What is SEO and How does it Work?
What is SEO? How does it work? SEO stands for search engine optimization. SEO is a tool for getting visitors to your website from search engines. They use algorithms that search engines like Google use in order to rank websites. If you are a business, you want your website to be at the top of the […]
Email marketing tips for small business owners
Email marketing was once deemed ineffective by many small business owners. But don’t look now as studies continue showing the change in customer preferences. It seems that many clients online prefer receiving promotional materials via email. Moreover, return on investment on email is impressive—it is estimated that every dollar spent on email marketing can yield […]