How to get started on your digital marketing
Have you started an online business? If so, then you should focus on your digital marketing. In the highly competitive world of e-commerce, businesses that are able to optimize their online marketing efforts are able to reach their target audiences, engage their clients, and consequently enjoy higher sales.
Three B2C Marketing Trends You Should Be Familiar With
Competition among business to consumer (B2C) companies continue to intensify with each passing day. If you own an online B2C firm, it is imperative that you are always updated with the latest B2C marketing trends.
Running your business
Running your business Although this seems to be an obvious topic, running your business is probably the hardest things you can do. Running your business is a broad topic that focuses on different aspects of a business. Here we will mainly focus on running your online businesses. Whether you are running a service based business […]
Perishable goods
Perishable goods and e-commerce Perishable goods are now sold every day on e-commerce. With the advent of urban farming in large cities, there is a tendency to market and sell these products online. With perishable goods, there is a constant need to sell the goods in a short space of time. This is due to […]
Outreach, Through Code
The opportunities that present themselves to an individual with tech knowledge are endless. With so much of our lives driven by technology, certain companies, industry insiders and teachers are lending a hand to make this field one that is more inclusive. According to Computerscience.org, the industry has been dominated by men even before officially entering […]
Three ways of personalizing customer emails
Email marketing is a vital part of any online marketing campaign. But more than sending emails to as many customers as possible, you should put more weight on personalizing customer emails. Sending personalized emails are more likely to be read. And perhaps more importantly, it can provide the interpersonal connection that can lead to greater […]
How to encourage your customers to create user generated content
Many online marketers seek to create positive user-generated content (UGC) for their respective brands. UGC is considered the holy grail of internet marketing. It involves customers voicing out their satisfaction about a brand. It not only boosts a website’s SEO but also give a credible social proof for a company’s products and services. But how […]
The music industry
The Music industry and e-commerce Music has been very influential in the e-commerce business. Some people have actually based their entire e-commerce business on musicians. For instance, it is highly likely that you have actually seen an e-commerce business that sells clothing that was popularized by Rihanna. The fashion industry and e-commerce industry use the […]
Different ways for startups to harness online marketing
The Internet has had a profound influence on today’s generation. Majority of people today use it to gain information not only about events happening around the world but also about different products and services. This reliance on the Internet has also made it imperative for businesses to have an online presence because their target […]