Advertising techniques
Advertising techniques There is the common question among novice business people about what is the difference between marketing and advertising? Marketing and advertising are not so different. The only difference is that advertising is a tool in marketing. Marketing is the broad term for ensuring that customers actually buy your products. Advertising is not a […]
Best WordPress Themes for Selling Digital Products
Top 5 Wordpress Themes for Selling Digital Products We often see most of the digital advertisements showed in digital platforms are all for selling products on various websites. So, digital platform has proven to be the best way for marketing all your digital products and reaching the customers as well. You can also promote and […]
F-Shaped Pattern for Web Design
Using an F-Shaped pattern in web design may sound like a strange idea. But it is beneficial to people viewing your website. People read content in an F-shaped pattern, scanning from left to right and then down the left side of the page. With this in mind, designers know where to put the most important information. […]
E-commerce sector
E-commerce sector The e-commerce industry has different sectors. E-commerce has actually become an economic driver. Nowadays people in major cities around the world can now buy their products online. Even brick and mortar retailers now buy their products online. Having the flexibility and ability to purchase your products online gives you leverage over other brick […]
Why it makes sense to tap nano influencers
For many digital marketing professionals, getting a social media influencer is one of the best ways to reach out to a bigger audience and promote a particular product or service. However, not all companies especially the small ones can afford to pay a Kim Kardashian. But there’s a new and innovative way solution to […]
Why Walmart e-commerce growth is important
The world’s biggest retailer, Walmart Inc., reported recently that its e-commerce sales grew by 33 percent in the first quarter of the year. The strong Walmart e-commerce growth is an encouraging sign even as the firm revealed that its gross margin had fallen for the fourth consecutive quarter. Walmart’s e-commerce sale in the first quarter […]
Selling your e-commerce business
Selling your e-commerce business Now comes the part where you exit your business. Every business owner in the world knows that there is a time they will need to exit their business. Therefore you will need to devise an exit strategy when running your business. Most people’s exit strategy is to sell their business. For […]
Magento Commerce and dotmailer partner for marketing automation platform
Magento Commerce and dotmailer have joined hands by integrating the former’s marketing automation platform to enable companies use data and come up with custom email campaigns. In a recent statement, the online marketing giants said the integration of their platforms would help users create multi-channel campaigns that can minimize abandonment of shopping carts and in […]
Maximizing the Use of Slugs in Your WordPress Sites
How to Best Use Slugs in WordPress? Slugs are something every WordPress user has heard about, but not many understand. Despite sounding vague or technical, slugs are actually very easy to grasp. In simple terms, slugs are the part of your URL that names your page. In many cases, they would be exactly the same […]