E-Commerce Merchandising Lessons to Remember
E-commerce merchandising is the practice of displaying products online with the objective of increasing the sales of a firm. Many of the biggest companies in the world such as Amazon and Apple have relied on online merchandising to improve their sales. Small and medium-sized firms can learn a thing or two from these giants to […]
Shopify Expands in Canada
Shopify, the e-commerce giant from Canada which has provided an online platform for thousands of small businesses worldwide, is now expanding its presence in Toronto and Montreal.
Why E-Commerce is Important
Why is e-commerce important? This question is very pressing today. Well, the way people shop is changing with the Internet. With the boom of Amazon and the Internet, people are shopping online more. In fact, this past year Amazon beat Wal-Mart in sales. E-commerce is a rapidly growing industry. And we can only expect this industry to […]
Optimize SEO on your site
How can you optimize SEO on your site? Discover the best ways to optimize SEO and rank up on google searches Planning First of all As you create content you want to pay special attention to keywords that you are targeting. You may have reached the top of the rankings but you have to pay […]
YouTube and e-commerce
YouTube and e-commerce Youtube is now a part of our daily lives. People use YouTube for different activities every day. In e-commerce, YouTube is mainly used for marketing e-commerce products brands and businesses. The sheer amount of people who use YouTube for watching videos everyday makes it a specific target for e-commerce marketing. Technological products […]
Shopify and WooCommerce: Which is Better?
Are you contemplating on putting up an online store? Then you should start thinking about your e-commerce platform. There are two popular options available now—Shopify and WooCommerce. But which platform wins in the Shopify and WooCommerce battle? Shopify is a powerful e-commerce platform that makes it easy for users to put up an online store, […]
Why A Flexible Return Policy Will Help Your Online Business
Many online marketing experts employ different tactics to promote their online businesses. These include pay-per-click, traditional search engine optimization, retargeting, online display advertising, among others. However, one method that you should not overlook is having a flexible return policy. In this post, we will learn why this marketing move can help your business in the […]
Three things e-commerce businesses need today
The e-commerce sector has been very robust. In a recent report, total e-commerce sales grew to $127.3 billion in the United States for the second quarter of the year. In North America, the retail e-commerce sector is projected to grow by double digits until the turn of the new decade. But these figures also indicate […]
What do firms get from digital marketing?
It seems not too long ago when companies would allocate a huge chunk of their advertising budget on TV campaigns in a bid to improve their brand awareness. With digital marketing, businesses no longer have to do that. They can reach out to their target customers through various digital marketing tools like blogging, social media, […]