Brand marketing online
Brand Marketing Most small e-commerce businesses have recorded that brand marketing is one of the most lucrative form of e-commerce advertising. Therefore as an e-commerce business you should always seek a way to market your brand rather than your product. A brand is associated with something. The more that people associate your brand with good […]
How to sell on eBay with Shopify
Shopify partnered with Amazon, Facebook and now partnered also with one of the biggest selling platforms: eBay. United States-based merchants can easily sell and list their product on eBay while having Shopify’s benefits. Join eBay’s customers with the new integration and: Gain access to 171 million active buyers worldwide Cash-in on a big mobile opportunity: […]
How to Design an Effective Call-to-Action
Call-to-Action buttons, or CTAs, are used by companies to entice viewers into performing a specific act. This could be an action as simple as “Buy Now” or “Click for a Free Trial”. These calls can appear as a banner or a pop up that aims to drive sales through your website. Your website’s productivity could be enhanced through […]
Interactive emails
Interactive emails Interactive emails are types of emails that are used for email marketing. Interactive emails are now a common practice in the online e-commerce marketing sector. They allow users to engage with the sellers through these online marketing methods. The best part about interactive emails is the engagement through emails between the seller and […]
E-Commerce Trends to Watch Out for
There’s no stopping the growth of the e-commerce industry. According to the U.S. Census Bureau, the e-commerce industry has grown steadily over the past few years with a 1.5% hike in total retail sales annually.
The Upcoming 20th Webby Awards
The 20th Webby Award winners will be crowned this May. If you don’t know what the Webbys are, then keep reading. These awards carry huge importance for the entire online world. They have even been regarded as the “Oscars of the Internet”. Also, the Webbys can provide ideas about how to give users an awesome website […]
Three online Holiday selling predictions
The holiday season is still a few months away but it wouldn’t hurt if online sellers prepare for this time of the year. After all, the holiday season (which begins on Thanksgiving and extends a few days after Christmas) has traditionally been the most productive time for many online sellers. Thus, entrepreneurs selling online should […]
The importance of Instagram hashtags
Hashtags on Instagram (IG) work like those on Twitter. These can be incorporated in Instagram posts and become clickable in the process. In fact, any word or phrase can become a hashtag as long as it has the symbol “#”in front of it. Hashtags may seem overused to some people but it can serve a […]
Web Design Trend: The Ghost Button
One website design trend that has been popular for a couple years is the ghost button. You’ve probably seen them — ghost buttons are buttons with transparent backgrounds. They have borders and text in the middle, to indicate that they are, in fact, buttons. They’re effective when they’re done right, otherwise they can just confuse […]