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Work Flow

Work Flow

Here you can find all of our posts related to work flow.

Work flow refers to an orchestrated and repeatable pattern of business activity that is enabled by the systematic organization of resources into processes that transform materials, provide services, or process information. It can be depicted as a sequence of operations, declared as work of a person or group, an organization of staff, or one or more simple or complex mechanisms.

Workflow may be considered a view or representation of real work. The flow being described may refer to a document, service or product that is being transferred from one step to another. They may be viewed as a fundamental building block to be combined with other parts of an organization’s structure such as information technology, teams, projects, and hierarchies.

Work flow is important as an abstract means of explaining day-to-day processes. ERP, for example, is a business management software that a company can use to collect, store, manage and interpret data from many business activities, including shopping and payment, inventory management, and marketing and sales.

There are many different kinds of workflow, including sequential workflow, which represents a procession of steps that execute in order until the last activity completes. However, the most important thing to remember about workflow is that it is designed to maximize efficiency usually in the form of step-by-step systematic processes. When you read our posts about work flow, please keep in mind the different methods that you see listed in our blog posts, as some of these pertain directly to our business. Our software solutions, for instance, while very unique and innovative solutions, would be nothing but theory if we didn’t figure out a way to implement it for direct workplace purposes (i.e. increasing productivity). This is the main thing that separates us from a company that talks the talk, but doesn’t offer that ‘workplace walk.’

Where to Learn Digital Marketing Online?

Anchor        Online marketing is changing almost every single day.  It has become an imperative for anyone involved in online marketing to stay abreast of the latest trends and innovations in digital marketing online.
The good news is that there are plenty of online platforms that offer digital marketing courses. These sites provide professionals with the opportunity to improve their skills at their own pace and time.
Are you a business owner who wants to harness the power of technology to reach out to your target market? Or are you a marketing professional who desires to be updated in business-to-business (B2B) marketing? If you said yes to any of these questions, you may want to check out these platforms offering online marketing courses:

  1. HubSpot: Free Digital Marketing Online Courses

HubSpot offers free digital marketing online courses. It is a highly recommended site for people looking to learn more about inbound marketing methods like e-book distribution and blog content writing. You can also learn how email marketing can help your business in targeting clients.

  1. Quick Sprout University: Robust Social Media Courses

Quick Sprout University is another good platform for anyone looking to learn more about digital marketing online. It offers numerous courses in content marketing, search engine optimization and paid advertising.  This site also has very robust online courses on social media, with tutorials on how to get more engagement on Facebook and marketing an e-commerce site on social media.

  1. Udemy: More than 50,000 Courses

Udemy offers more than 50,000 courses with many handled by reputable instructors. One advantage of this site is its affordability— some courses are offered free of charge while others are under $10.  There are also courses that are more than 20 hours long.

  1. Digital Marketing Course: Become an Expert on Google AdWords

The Digital Marketing Course offered by Google is focused particularly on the Internet giant’s advertising platform, AdWords.  You’ll know more about topics pertaining to AdWords such as display ads and keyword targeting. It’s a good course to take if you are a novice digital marketer. After completion of the course, you will also get an AdWords Certification that vouches for your competency in AdWords.

  1. Lynda.com: Affordable Courses

Finally, this online learning platform offers a wide range of online marketing courses suited for both novice and experts. It offers a free 30 day trial, while basic and premium plans are tailored to meet the various goals and budget of enterprises.

Indeed, enhancing one’s knowledge about digital marketing online has become a lot easier and convenient with the help of these online platforms.

Top Books For Entrepreneurs in 2018

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The best books for entrepreneurs: books that we think have nuggets of gold within their pages.

If you are thinking to expand your library this books for entrepreneurs are a great start

Why is that important reading? Well…

Most CEOs and executives read 4-5 books per month. These are the leaders, the game-changers, the ones that end up shaking the ground, rebuilding industries, providing jobs, and inventing some of our most beloved everyday products. If they’re reading that much, then clearly there is still some value in picking up a book

INC.com

The following list covers a wide range of thinking about life and business, so make sure you pick the one that will have the biggest impact on your life right now!

So here we go with top 5 books for entrepreneurs

1) Think And Grow Rich (Napoleon Hill)

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When should you read it? Well, if you just finished high school and want to expand your horizons.

This book is basically the pillar of all other books for entrepreneurs and business books in general. While the name of the book and the content inside it consist of pretty much business and what’s behind the process of getting rich, the author Napoleon Hill insists that this book is a step by step guide that can help you get a tremendous amount of success in every aspect of life.
Napoleon Hill was directly mentored by the great Andrew Carnegie, who was one of the richest people who ever lived
This masterpiece of a book is a study of 20+ years of many individuals who were successful and what common traits they shared

Don’t be put off by the fact that this is an old book. If you haven’t read it, do it!

2) Rich Dad Poor Dad (Robert Kiyosaki)

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When should you read it? When you want to jumpstart your financial journey. Whenever someone asks us where they should start in order to have some financial literacy we always suggest Rich Dad Poor Dad!
This is the first book we read and it literary changed the way we look at money, businesses, and income. This book will open a new world, the world of how to achieve financial freedom.
It let you understand the basics, what’s a cash flow and the difference between assets and liabilities.

The business community seems to agree on the fact that this is one of the best books on business that they’ve ever read.

3) The Intelligent Investor (Benjamin Grham)

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When should you read it? If you are thinking of investing in the stock market.
The author Benjamin Grham was the mentor and main inspiration of Warren Buffet, actually the second richest men in the world with an outstanding net worth of 85+ Billion… yes you read it correctly, billion with the B.
In the Intelligent Investor Grham teaches the elements of value investment. If you want to get into the stock market this is an essential book for you to read.

4) Money Master The Game (Tony Robbins)

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This is really one of the best books for entrepreneurs. You should read it when money starts coming in and you don’t know what to do.
Tony Robbins is one of the richest self-help books right now. If you are living in a developed country, like the United States especially you have to read this book.
This book breaks down and simplifies the process of securing your financial future in a way that everybody can understand.

The last of this list of books for entrepreneurs is

5) The 4 Hour Work Week (Timothy Ferris)

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You should read this if you fell the need for a fresh new start because your life is passing you by.
The book tackles the idea of location independence, where you can travel the world, make money and live the life to the fullest.
Becoming a millionaire was never easier than it is today and the four hour work week is definitely a great stepping stone in the right direction.

user generated content

How to encourage your customers to create user generated content

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user generated content
Many online marketers seek to create positive user-generated content (UGC) for their respective brands. UGC is considered the holy grail of internet marketing. It involves customers voicing out their satisfaction about a brand. It not only boosts a website’s SEO but also give a credible social proof for a company’s products and services.

But how can you encourage your customers to create user generated content that will benefit your brand? Here are some tips to keep in mind:

1. Branded hashtags can lead to user generated content

Arguably the easiest way to encourage user generate content is to create branded hashtags. These are particularly helpful on Instagram and Twitter.  You can share branded hashtags with a call for your customers to create UGC.

Branded hashtags also allow you to view submissions in one feed, so it is easier for you to select the content that you want to highlight or feature.

2. Give incentives

Holding contests is one of the best ways to encourage customers to participate in your firm’s UGC efforts. And there are plenty contest types that you can hold to entice consumers to join.

The conduct of a photo contest wherein customers can submit photos according to a certain theme, for instance, can give your brand future posts. It can also reward your customers.

3.  Use post-sale emails

You can also invite customers to submit UGC by incorporating prompts into post-sale emails. In the same way that you encourage customers to review a product bought from your store, you may also ask them to share photos or videos showing them using your products.

4. Repost UGC in your brand’s social media account

Finally, you can encourage other customers to create UGC by reposting user-generated content on your brand’s own social media accounts. You can repost or retweet the user generated content then tag the person who created it.

Checkout for a WooCommerece Store to Increase Sales

Checkout for a WooCommerece Store to Increase Sales

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Checkout for a WooCommerece Store to Increase Sales

Checkout for a WooCommerece Store to Increase Sales

It is said that it is easy to increase the number of sales from the shoppers who are already buying rather than trying to increase the customer base, by increasing the number of new customers as too much investment is required to build their trust.

Ways to enhance the Sales at Checkout

1) Check out WooCommerece add-ons:
WooCommerece store checkout add-ons give the opportunity for the customers to add some certain features to their package on the last stage, which sometimes works like a reminder for the customers which reminds them to add a certain feature which they would like to have on their package, .e.g. a gift warp.

2) WooCommerece Cart Notices:

This feature tells the customers about the other purchase options. For example: if there’s any promotion deals going on such as if the customer shops for more than 20 dollars they will receive free shipping option, which will eventually persuade the customers to shop more.

3) WooCommerece Getting Specific:

As WooCommerece allow the cross-selling and up-selling of the goods. This option allows sellers to be as specific as they want to be regarding the selling criteria of this cross-promoted good. The merchants can even select the categories and the tags according to their will as well, which makes this option even more flexible.

4) WooCommerece Force Sell:

It is basically a technique which forces the customers to buy an item without even making them realize that they are being forced to buy it For example making an item necessary for the main item.

5) WooCommerece Follow Up E-mail:

This option is mostly used when all of the above options have not worked for the customer. The company will send an e-mail regarding the purchases which you have done while recommending a similar product to persuade you to buy them as well.

Setting up a Morning Routine

Setting up a Morning Routine

Setting up a Morning Routine

Your morning routine which is defined as a set of actions after waking up, sets the tone for a productive day. Do you have a morning routine that helps you become focused throughout the day? The good news is that every morning presents an opportunity to start one.

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Launch, Measure, and Learn with New Marketing Analytics

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To acquire brand new customers, you may run various marketing campaigns adopting tools like Kit, Google and Facebook, or apps like MailChimp.

All these marketing activities are now all in one place: Shopify

You will see immediately what is working and what’s not, and can gain knowledge in order to improve your marketing campaigns.

“Within just a couple of minutes using this feature, I have learned more about my conversions and how everything works—and how they affect different products categories and sales funnels—than in weeks and weeks of looking at previously available analytics.”

– David Coxon of Baltic Shop

Marketing Reports: Optimize Your Campaigns

Imagine that you created an ad with Kit, or sent emails to your customers using MailChimp. Our new Marketing Reports (accessible in the Analytics section) will show you in detail what’s going on on your store so that you can focus on what’s working and avoid what’s not.

You will now have all the statistics with analytics and reports available on your home page. Click to dig deeper and learn:

  • Sales, visits, orders, and avg. order value linked to each marketing activity
  • Your best-selling products and highest-spending customers
  • The difference between returning customers and new customers: which group needs more attention?
  • How your clients behave on your Shopify store (avg. visit duration, number of viewed pages, your checkout rate, etc.)

Sales-Attribution Reports: Understand Your Customers’ (Buying) Habits

Usually, your customers will visit your store multiple times before purchasing a product, so analyzing what ultimately brought them in to buy is hard yet crucial. They may run through your store through, then advertised by a Kit retargeting ad. But if you aren’t aware of this information you can’t act on them.

With this functional update, you’ll be able to know what funnels led them to buy and track your customers’ paths to purchase. Here’s what’s new:

  • Conversion Details
  • Conversion by First Interaction
  • Conversion by Last Interaction
  • Attribution Model Comparison

You will be able to know what leads to future sales and you will be able to track your customers’ path to purchase.

Seeing which sources helped you increase your first-time visitors, and which sources directly led to a sale from repeated visitors, will help you market to each of those targets precisely and maximize every dollar.​

“This is fantastic additional information. Being able to see the full journey across multiple visits to the website and conversion is very valuable.”

– Jimmy, Authenticity50

The best online marketers live by a simple rule: launch, measure, and learn. And they never stop analyzing and pivoting their marketing activities and campaigns for maximum results.

Your new reports are now ready to help you do the same. Start creating more effective, proof-based marketing campaigns just in time for the busiest shopping weekend of the year.

“If you’re a good marketing person, you have to be a little crazy.”
– Jim Metcalf


Rethinking Stress: Manage Stress and Pressure for a More Productive Life

Stress, how to void it and hot to manage it.

Everyone is subject of soem degrees of stress throughout their daily lives, whether it’s from your growing bisiness, family or your brand new job..

You have to manage stress because nearly every time it generates more problems. It is known taht It can impact your sleep, which in turn can impact in a negative way your loved performance.

Everybody says that “stress is bad” and this definition and conclusion is vague and incorrect.

Is it true? Yes and no. Why? Because our relation with stress is far more complex than we think. It’s not just about how we overcome it, but how we understand it, manage it, and harness it to lead more productive lives.

What Causes Stress?

how to deal with stress

First of all. Why do we have anxiety?
Walter Cannon, tah psychologist who coined the “fight or flight response” concept said that the first function of anxiety is self-preservation.

In different cases, it is a neded response to threats or hostile situation that bring us mentally and physically ready to face and deal with them. The positie affects of anxiety is that it shapes your brain’s chemistry in a way that can cause better attention, enhanced cognitive functions, and improve your senses.

But not every circumstance need a high level of anxiety because it can be harmful if it sticks to our body for long (or longer) periods of time where it has no purposes. In this cases it can only distract us and therefore have negative consequences on our work and life.

Stress is ultimately how we react to stressors: actual or perceived challenges to our ability to meet our actual or perceived needs.

In psychology stressfull situations are called stressors. They can be external or internal:

  • External Stressors are changes that happens inside your environment. It can be your work conditions, or unfamiliar and unplesant tasks you have to accomplish.
  • Internal Stressors are composed by thoughts or your conduct, like how you behave through your day, how you eat or how good or bad you sleep. Even little moments of anger can be huge stressors.

However, not all stress is the same. It can be broken down into two main types: acute and chronic.

High level of stress (Acute) can boost your productivity

We’re all friendly with this kind of stress. This is the kind of anxiety that can help you solve difficoult problems and give you more endurance. This can be extremely useful if you have to face threats, both phiscal. like races or dangerous situations, and mental, like job deadlines or exams.

If you’re are a master-procrastinator, good chances are you’re used to needi high levels of acute stress/anxiety to “get you in the zone”. And that usually means a deadline staring you in the face. When you look at this situation stress is a friend that can help you put in the work.

These situation of more or less frequant and intense acute stress can take place in chaotic and hasty lifestyles. These lifestyles can “overcharge” your brain, which is counterproductive​, unfavorable, adn can result in bournouts.

Chronic Stress Negatively Impacts the Quality of Your Life

This is the stress you want to sty away from; it drains your energies over time. It’s frequently due to a stressfull environment, such as a job you barely like, an unhealthy relationship, or various financial strains.

Chronic anxiety can damage the quality of your sleep and meke you older by speeding up the aging process. We can not always soccour the sources of chronic stress in our day to day life. But it, as mentioned before, is the way we react to stressors and that we can control at least to some extent.

Good vs. Bad Stress

Some people thrive under it and need the pressure to be just right before they dive into a task. Others meticulously plan ahead in order to avoid unnecessary pressure at all costs. Neither approach is right or wrong. It’s just important to be self-aware of how you personally react to anxiety and the nature of the tasks in front of you.

The right amount of stress can help you be more productive in some cases, and without any of it at all, some tasks would be hard to focus on. But it goes without saying that too much stress can result in over-arousal that can lead to frustration, anxiety, depression, impaired performance, and other negative consequences.

According to the Yerkes-Dodson Law, work that requires endurance (routine and mundane tasks or ones that require a steep commitment of time to complete) can actually benefit from higher levels of acute stress. However, you can usually focus better on new or unfamiliar tasks without too much pressure.