A/B testing is a process wherein two versions of an online campaign such as a webpage or ad text are compared with the goal of determining which one performs better. Also called split testing, it enables digital marketers to fine-tune their online strategy and create more content that’s appealing to the target audience.
The most crucial step for a blogger is to make people read his/her blog. Once you are done writing your blog post, the main hurdle that stands in your way is how to attract the interest of the readers and compel them to share it further. Being able to get social shares is the best solution to it. Let’s check out how to get more social shares on your blog posts.
Many individuals dream of having their own successful online business. Are you one of them? eBay is one marketplace where you can find success in online entrepreneurship. Through this popular platform, you can sell any item to anyone in the world. Do you want to learn eBay success tips? This article shares some of the valuable lessons from successful eBay merchants:
Firms specializing in software that enable retailers to start their own digital stores continue to seal deals with major digital players. Earlier this year, Adobe acquired Magento, an e-commerce cloud software. And now Magento’s rival Shopify has made a deal with Google and Nest that would make it easier for retailers to keep track of their brick-and-mortar businesses.
Technology has changed the way people shop. Today, people won’t think twice about surfing the Internet to buy something they need. In fact, online retail purchases increased by 16% in 2017 which says a lot about the change in consumers’ mindset. Indeed, it is critical for any business these days to have a great e-commerce site.
Starting your own online business is no easy task. With the intense competition between brands online, your start-up enterprise could quickly sink if you are unprepared. That’s why it is important to have an e-commerce business plan. How do you come up with one? The following are some things to keep in mind:
There are countless of online tools that online entrepreneurs and marketers can use in their marketing campaigns. Some tools allow users to interact with customers. Others are designed for managing the digital marketing tasks of users.
Are you not getting enough revenues even after launching a digital marketing campaign for your business? Do you want faster return for your marketing investments? Then it might be time to diversity your digital marketing efforts. Here are some ideas to get you started:
Do you want to get into the affiliate marketing bandwagon? As the e-commerce sector experiences rapid expansion, now is the perfect time to get into this field. You don’t need to be an IT expert to be able to make your mark.
These days, any business doesn’t need to spend thousands or even millions of bucks for a celebrity endorser. The rise of influencer marketing has leveled the playing field for small companies which in past years could not afford to pay for an endorser. Influencer marketing pertains to the process of selecting and tapping individuals who can influence a particular segment of buyers on social media.