Many business owners regard digital marketing as a superfluous expense. Return on investment on this type of marketing can be unpredictable, which can be a source of frustration for many entrepreneurs. But one way to overcome the hurdle of unpredictability is to look at different digital marketing metrics.
Do you have a digital marketing plan ready to be executed? Online marketing has become such an important aspect in every business these days especially those which are Internet-based. Thus, it is only imperative that you, as a business owner or digital marketer, plan well before executing an online marketing plan.
Digital marketing benefits not just big, international conglomerates but also small enterprises. It is a powerful platform for any business regardless of its size or years in operation. It is particularly beneficial to small companies with a limited budget for promoting their products and services. Here are some of its benefits to small businesses:
Many companies big or small have allocated a significant portion of their advertising budget online advertising because of advantages such as affordability and reach. From social media ads to pay-per-click ad campaigns, there are different ways to conduct an online ad campaign.
It’s no joke to run a startup; more so to have it compete with established companies. Entrepreneurs who manage a startup firm have to deal with numerous concerns like product management, relationship building, and customer service, among others. Fortunately, digital marketing can help them in addressing some of these challenges.
Decades ago, the use of artificial intelligence or AI was something only seen in sci-fi movies. But technology has caught up with AI as it is now incorporated in digital products. Today, AI is proving to be an integral part of our daily lives especially those of consumers as it affects their buying behavior and purchasing decisions.
The digital marketing world is quickly becoming saturated and consumers are noticing it, too. One survey conducted in 2017 by market research firm eMarketer showed that 7 out of 10 respondents agree that digital ads are now more intrusive compared to what they were three years ago.
Big data is a buzzword these days. Referring to large data sets which are analyzed to draw out patterns, associations, and trends to human behavior, it is now used in various sectors from managing traffic in urban area to improving healthcare. For marketers, big data has also made their campaigns more personalized.
One of the few side effects online shopping is porch piracy or package theft. It’s the act of snatching packages from the front door. One survey done recently showed that some 11 million homeowners have been victims of porch piracy in 2017. Another home survey showed than 3 out of 10 Americans have had a package stolen from them.
Google Shopping is an advertising opportunity from the world’s biggest search engine. With it, online users can search and compare different products online. It is also consider a must-have for online retailers as they can put their products in full view of prospective customers the moment they begin their online search.