The rise of digital marketing has leveled the playing field for many businesses. Even firms with limited advertising budget can now compete with the bigger players through digital marketing. However, this doesn’t mean that firms should forget the following rules of targeting ads:
Websites in the old days were set up to inform customers about a business, and hopefully impress them enough to buy a product or avail of a service. Yet with the competition among businesses online heating up, direct-response websites evolved precisely to demand online guests to take action. Direct marketing websites are designed to initiate leads and increase conversion rates.
Influencer marketing has become an effective and valuable avenue in marketing a brand. Companies no longer have to spend thousands of dollars in advertising their products and services. With influencer marketing, brands can increase their public profile, reach out to new audiences and improve their sales conversion.
There’s no stopping the growth of the e-commerce industry. According to the U.S. Census Bureau, the e-commerce industry has grown steadily over the past few years with a 1.5% hike in total retail sales annually.
Digital marketing is growing every single passing day. In the United States alone, it is predicted that companies will spend around $120 billion in this field by the year 2021. It will become one of the most important, if not the most crucial, fields for companies looking to publicize their brands.
Are you a digital marketer or online retailer looking to boost your online sales? There are several clever ways to boost your sales online without spending too much on website design and even search engine optimization. Here are some of those methods to improve your ecommerce sales:
The e-commerce sector continues to grow by leaps and bounds. It is predicted that worldwide online spending will pass the $4 trillion mark two years from now. The robust sector has also forced many traditional retailers to either close down or shift to selling online. Retail company Cushman and Wakefield said that it expects up to 12,000 retailers to close this year.
Walmart has been aggressive in its pursuit of e-commerce leader Amazon. While Walmart remains the largest retailer in the world, there is no question that it has a long way to go before it catches up with its rival. It has, however, partnered with several online firms as part of its efforts to close the gap.
A/B testing is a process wherein two versions of an online campaign such as a webpage or ad text are compared with the goal of determining which one performs better. Also called split testing, it enables digital marketers to fine-tune their online strategy and create more content that’s appealing to the target audience.
The most crucial step for a blogger is to make people read his/her blog. Once you are done writing your blog post, the main hurdle that stands in your way is how to attract the interest of the readers and compel them to share it further. Being able to get social shares is the best solution to it. Let’s check out how to get more social shares on your blog posts.