Pinterest may not be the biggest social media network but make no mistake about it—there’s an active Pinterest community out there. As of May 2018, it has more than 200 million active users. This is a market waiting to be tapped.
For a startup online entrepreneur, getting that first sale is a significant milestone that deserves a celebration. This underscores how difficult it can be for an online retailer to seal a deal. It can take time, lots of hard work, and at times luck to get that first real customer.
Facebook video marketing is the way to go for all brands, whether it is a Fortune 500 company or a small start-up firm. Advertising has always been about visuals– the more powerful an image or clip is, the better chances of getting the message across. With Facebook videos, brands can better communicate their message to their target audience.
For many budding online entrepreneurs, launching a business can be very intimidating if not downright scary. Most of them have limited time, resources, and knowledge in undertaking it. Are you one of those people? Don’t worry as you will learn more about the things you need to focus on when launching an online store.
Finding customers is one of the first and more pressing concerns for any entrepreneur. This is particularly true for those who have chosen to set up a business in a highly-competitive marketplace or field such as clothes, food, and technology. Customers in these areas have so many options that it would be a challenge for a retailer to stand out from the competition.
Email marketing is not dead, not by any means. Numerous studies have shown that it remains a very useful tool in attracting and retaining customers. Email is still widely used by people around the world. It is estimated that more than 70 trillion emails are being sent globally every year.
Managing the customer service side of an online business can be very tricky for many retailers. This is especially true when handling an irate buyer who likely doesn’t want to receive a scripted reply to a query or complaint.
Has the Instagram account of your business not receiving as many likes or comments as it used to before? This is an important concern not just for individuals but more so for online businesses. The adjustment of the algorithm has affected the engagement rates of many online retailers.
Online marketers are always on the lookout for the most effective means of reaching out to their target audiences in hopes of boosting their sales. And one of the emerging trends in email marketing is the use of quizzes.
One of the challenges online retailers constantly have to deal with is shopping cart abandonment. Shoppers these days can be fickle-minded, which is not surprising given the number of options they have. Online retailers thus have to think of ways to encourage their online visitors to continue with a purchase and not to abandon their shopping carts.