Security is one of the most important concerns for millions of people who shop online. This underscores the need for online stores to beef up their security or risk losing customers. The recent report of Magento websites being infected with a card skimming code shows that many web entrepreneurs still have to improve their online security measures.
Any aspiring online retailer should focus on finding the right e-commerce for him. It’s the first important step towards succeeding online. Successful online stores have user-friendly and functional websites integrating physical and digital shopping experiences. And when it comes to e-commerce platforms, there are two usual choices– Magento and Shopify.
It seems not too long ago when companies would allocate a huge chunk of their advertising budget on TV campaigns in a bid to improve their brand awareness. With digital marketing, businesses no longer have to do that. They can reach out to their target customers through various digital marketing tools like blogging, social media, and search engine optimization.
The Digital Age is upon us. Just look around you and you would realize how technology has been ingrained in our lives. The average person owns smartphones, laptops, tablets, and other AI devices like Google Home. With so many people dependent on technology, it is only imperative for businesses to boost their digital marketing efforts as well.
Competition among business to consumer (B2C) companies continue to intensify with each passing day. If you own an online B2C firm, it is imperative that you are always updated with the latest B2C marketing trends.
Make no mistake about it; email marketing remains an integral part of the digital marketing plans of many companies. When done properly, it can be one of the best ways to reach out to target customers and increase public awareness of a company’s products and services.
Digital marketing, which encompasses marketing efforts that tap electronic devices such as mobile phones as well as digital channels like social media, has become an integral part of many businesses these days.
The General Data Protection Regulation (GDPR), which took effect this May, has changed the way online merchants conduct business. This has standardized different data privacy legislations across the European Union (EU) aimed at protecting users in all member states.
Most WordPress users know that upgrades are part of life. It’s something that they have gotten used to. But for those who use the WooCommerce plugin, upgrading is not always a desired option. One reason behind this is that upgrading can be burdensome as there is a need to export data from the old store into the enhanced one.
Instagram has evolved from a mere photo sharing app on mobile devices. It is now one of the biggest social media sites. More importantly for businesses, Instagram has become an online shopping platform that allows them to reach out to a greater market.