How brick and mortar retailers are adapting to challenges of e-commerce
Brick and mortar retailers have heard it before– doomsday predictions about their industry and strip malls becoming ghost towns, for example. But the truth is that the sector has responded well to the challenges brought about by the e-commerce boom. According to PwC, there is a steady growth in the revenue of traditional retail stores over the last three years. This report suggests that retailers have adapted to the challenges.