Did you know that Google processes 40k search quires every second. This makes it by far the most popular website. In a single day, Google processes 3.5 billion search queries. This is equal to 1.2 trillion searches per year. There is no wonder why a lot of e-commerce companies are looking to leverage Google AdWords for e-commerce marketing. Imagine the endless business possibilities that are open to your e-commerce store due to Google AdWords. You might think that getting a million people to your site is very hard. However, Google AdWords has made it very simple.
How to use Google AdWords
A short tutorial will come handy for using Google AdWords.
Step1 in using Google AdWords
The first step is to create a Google AdWords account. It is quite easy to create a Google AdWords account. You will need to go to the AdWords get started page and fill in the needed information. Its much like opening a google account.
Step2 google AdWords setup
You will be taken to the most important Google AdWords page to setup a google campaign. You will have to pay special detail on this step. The first part of this step is to define your daily budget. You can set your daily budget to $5 per day. If the average cost per click is $0.80 then you are likely going to receive 5 visitors per day. In a single month, you will receive around 150 visitors. The best-recommended budget is at least $10 per day.
Step 3 in Google AdWords setup
This is the step where you get to select your targeted audience. This is the part where you get to select your targeted keywords. You can also choose to focus on search ads alone. Select 15 to 20 keywords related to the goods you would be selling on your e-commerce store.
Shopify is by far the most popular e-commerce platform specifically built for e-commerce stores. Shopify is a Canadian corporation that has web solutions perfectly created for e-commerce stores. Shopify has one advantage over many online e-commerce web solutions. Shopify is very easy to use. Even a first time user can get the hang of things in less than a day. The ease of using the platform makes it a small business favorite. Shopify is already powering more than 2 million e-commerce stores.
The advantages of using Shopify platform
In e-commerce first impressions matter. Shopify has a large variety of themes. Their themes are amazing. If you are an e-commerce business owner looking to develop a great user experience for your customers then choosing Shopify themes is the best decision.
The best advantages of Shopify are that they give you a 30-day free trial. During this trial period, you are able to create your e-commerce website. Shopify has a perfect integrated system at a cheaper price. The price for the Shopify platform is 29 US dollars per month. However, if you subscribe for a year you only have to pay 199 US dollars.
A lot of small businesses would choose Shopify over Amazon due to the fact that Shopify offers the business a chance to create a unique store. There is not enough space to create a unique site on Amazon. Shopify, on the other hand, offers the seller a chance to create and market his/her brand to customers.
The disadvantage of Shopify platform
In comparison to websites such as woo-commerce, Shopify has a hefty price. Ipage web hosting costs $24 per year compared to Shopify 199 US dollars. This makes Shopify more expensive than using shared hosting platforms. This is one criterion where Shopify has to compete with shared hosting platforms like Godaddy, ipage, and Bluehost.
There are certain things to first consider when choosing a Shopify theme. Shopify is an integrated e-commerce platform. Most first-time e-commerce sellers looking to create a unique website will almost certainly choose Shopify. One positive that a lot of e-commerce users’ state is the ease of use. Almost anyone who can use a social media site like facebook can use Shopify. Shopify is mainly used by small business owners or individuals. This does not mean large companies cannot use Shopify. The site has packages for basically everyone.
Your Shopify theme must be easy to navigate
The main purpose of e-commerce is to generate profit. In order to generate profits, one must be able to drive customers to their website. Your Shopify theme has to look familiar to customers. Familiarity will cause customers to know what to do when they get to your e-commerce store. Most Shopify themes have a conformist layout and design. This helps the customer to navigate the store easily.
Important pages like the checkout pages are created in such a way that customers can easily check out their products. Poor theme designs and its effect on customer behavior
Poor theme designs have a negative effect on customers. Especially if the theme looks unprofessional. This is a major turnoff for prospective customers. Some poorly designed Shopify themes may have an unfamiliar look. This unfamiliar look will have product images placed in the wrong place.
The importance of choosing a cheap Shopify theme
The most important thing to do is to think of the amount of money you want to spend on a Shopify theme. Some Shopify themes are complex but very expensive. The best e-commerce stores are actually not very expensive and they don’t take too much time to set up.
Marketing experts are central to the success of e-commerce businesses. Marketing experts for e-commerce businesses are usually digital marketers. It is important for e-commerce businesses to choose the right marketing expert for their business. The business of marketing your e-commerce store is very tricky. The best you could do as an e-commerce store owner is to delegate the marketing duties to someone else. You can even delegate this duty to another digital marketing agency.
Where to find marketing experts
Some people who claim to be marketing experts on the internet simply use bots to drive traffic to your site. This is specifically common on websites such as Fiverr. A Fiverr seller might charge you $5 to drive ten thousand real visitors to your e-commerce website. You soon realize that the ten thousand visitors do not make a single purchase. This shows you that the traffic is made out of bots and you have been scammed out of your hard-earned money. This lesson teaches you that you should be careful about cheap services. Sometimes cheap services are not the best. The best way to find marketing experts is to post your job on sites such as LinkedIn, Upwork, craigslist, and indeed. On these sites, you have the chance to screen the level of expertise that you want.
Finding affordable marketing experts
Finding affordable marketing experts for your e-commerce business has been made easy through sites such as Upwork. The best way to find affordable marketing experts is to hire people who don’t live in first world countries. The cost of labor in first world countries is higher than the cost of labor in the rest of the world. This is why American companies manufacture their goods in China and Vietnam. It will be good for you to choose a marketing expert from countries such as the Philippines.
Selling property online is the new form of e-commerce. The best part about selling real estate online is that the customer can now do a lot of research about the neighborhood. A real estate research that used to take a lot of resources and time can now be done in only 20 minutes. We have internet technology to thank for this development. Earlier real estate portals only offered real estate listings for entities to call and buy the properties. Nowadays these transactions can be simply performed online with the touch of a button. However, this form of e-commerce has its own disadvantages.
The advantages of buying real estate online
There are certain advantages that come with buying real estate online. In the modern era, real estate platforms now have analytics tools that help real estate investor make the right investment decisions. Property giants like housing.com have agents who visit real estate in order to verify the property. The advantages of buying real estate online are the little capital needed for researching. Now a person living in China can invest in American real estate simply by the click of a button. The online tools must be supplemented with online and physical research.
The disadvantages of buying real estate online
There are several disadvantages of buying real estate online. The first and obvious one being the likelihood that you would be scammed. This is investors’ deepest fear. Due to the fact that you are buying an expensive item, you will need to practice caution.
Online real estate Companies
Some of the most popular online real estate include Redfin, Zillow, and Yopa.co.uk. These companies have their advantages and disadvantages. Yopa is a United Kingdom full web-based property company that is said to be disrupting the real estate market.
Affiliate marketing has been a major driver of e-commerce. A lot of e-commerce companies and businesses need affiliate marketers in-order to increase their sales. The most common form of affiliate marketing involves subscription-based e-commerce. For example web hosting businesses have Affiliate marketing programs. These programs help bring in more customers. The web hosting business has a lot of competition. Even the keyword “web hosting” is a pricey keyword. The reason why it is so pricey is the fact that the keyword is in high demand from thousands of hosting companies. They are also affiliate marketing platforms. The biggest affiliate marketing platform is Amazon associate.
What is affiliate marketing?
Affiliate marketing is an arrangement whereby an online retailer pays a commission for sales or traffic. Affiliate marketing depends a lot on the marketer generating traffic to the online retailer’s website or platform. One of the most known affiliate marketing platforms is Clickbank. Clickbank is the most popular non tangible affiliate platform. This is where affiliate marketers find subscription based stuff to market. Usually, a lot of affiliate marketers either have lots of organic traffic from their websites or have a large social media following. This makes it easier for affiliate marketers to sell the online retailer’s products.
Affiliate marketing tactics
There are certain affiliate marketing tactics that tend to work better than others. The first thing you should always consider when starting an affiliate marketing business is the cost of doing business itself. You should always ensure that at the end of the day you have made a profit. This means that if it costs you money to market an online product it should always be worth the money. The best advice is to market products that cost more than $300 especially if you are using paid advertising.
5 online marketing trends Disney says you should jump on
Like Walt Disney keep yourself informed, have a curious nature towards things and use new elements in your experiments.
If you plan on engaging yourself in any kind of business activity, you will find the best examples of learning from Disney. It was a pleasure to be invited to the Disney social media Moms Celebration event. This is a get together of influential people from all over the country who participate in various events and learn from them too.
The digital marketing director at Disney parks Alex Ruiz introduced us to some online trends that Disney thinks are worth paying attention too. And if Disney considers these subjects worth of attention you should add them to your list of consideration as well.
Live through the trends
Different social media platforms are being used to present the art of storytelling by using Instagram stories, Facebook stories and Amp by Google. The platform that is mostly used for the three is the Instagram story. More than 100 million users are making use of this feature to get through to their followers through the world of pictures and short videos. Lately, a new feature named highlights has been introduced on Instagram which gives you the option of viewing the story even after the 24 hours have ended. This means the story can be viewed anytime.
How is it effective? This content is short and exciting for people who have a short attention span. Since there is so much going on the social media and a variety of options available online people like to choose short content which gives you an immediate insight into the activities of other people.
To make a larger number of people a part of your daily activities go live!
The facebook live feature is known to be watched three times longer than other regular videos. These live videos receive 10 times more comments than normal videos and the Facebook live stream is higher by 330% said, Ruiz. This is the strength of going live on Facebook.
The video that has been watched the most on live videos is known as the Chewbacca Mom which has managed to attract 171 million views. It’s hard to believe that it started in a parking lot.
Increase your availability with a Chatbot!
According to Ruiz Chatbots are not a new trend but they are gaining popularity these days.
You can train Chatbots as your secondary selves in a digital form which are available to your audience 24/7. According to Ruiz the best use of the Chatbot is to use them to offer value for your products rather than selling them.
Technology that can be activated through your Voice
The most sold product on Amazon was the Amazon Echo Dot named Alexa. Alexa is known to have more than 25000 skills which are also known as apps. According to Ruiz, this is the best time to produce new skills using the voice active technology since the stats state that more than 0 million home devices have been sold by the end of 2017.
It is expected that by 2020 all search engines might be voice active devices which can set the graphs higher for new SEO strategies. You might want to add the feature of voice optimization to your blog in the near future.
Don’t back down from taking a step forward
Take the course of action like Walt Disney of keeping yourself well informed about the market situation and be curious to know what new things are coming in and taking shape. Don’t be afraid of doing new experiments. Take expert advice on your new ideas and move to the next level. Variables online keep moulding and changing with time you need to make sure your strategies are evolving with them too.
By collecting reviews and recommendations of the customers and clients, we can not only guide but we can also have a great impact on others as well. The addition of reviews to a website for a WordPress user is as easy as adding the right plugin.
The product review plugins for WordPress is as follows. A few examples of such plugins are customized review systems, highlight testimonials, import reviews from Amazon and much more.
Product review plugins:
Ultimate reviews:
This is a simple review plugin which the clients present the reviews of products, events or anything else. Smart product review shortcodes (displays your review and a review form) and in-depth reviews are a part of this. It also allows creating additional review fields e.g. value, appearance and quality. Include the custom fields in the review in a way that they don’t affect the rating. Price: $39.99 for one website.
Easy testimonials:
Easy testimonials are where the testimonials are added to the sidebar or are fixed to a certain page or a post by the help of a shortcode, it can be as a product page. In order for the ratings to appear in search engine, easy testimonial uses Schema.org complaint JSON-LD markup which results in rich snippets.
WordPress Customer reviews:
A specific page on your blog is set up which receives customers testimonials about a product or your business. You are the one who chooses which reviews get to be shown and the submissions are all moderated. This plugin can be customized referring to the fields to ask for, require and show. Price: free, accepts donations.
Handsome testimonials:
The idea behind handsome testimonials is that testimonials should be more expensive and friendly. The clients will have more trust and with a pro version, you can get feedback on any website page with the help of a shortcode. It allows rotating all live reviews or the ones within a category.
YITH WooCommerce Advanced Reviews:
This type of review allows the users to reply and construct a dialogue with the clients. It can edit reviews and the reviews can get titles and attachments. For each product, a summary is generated along with the number of reviews with ratings written on it. Price: free. Premium is $77 per year.
WordPress review:
In here the reviews are generated using stars, percentages or points and are entirely changeable. WP reviews allow support for translation, WPMU, google rich snippets and unlimited colours. Price: free. Pro version is $77.
Rating widget:
Ratting widget is a 5-star rating plugin which gives approximately 70 themes and designs. Rich-snippets add metadata which appears as star ratings in google serach results. Rating data is analyzed using advanced analytics and moderate client’s votes. Price: plans start at $3.99 per month.
Yotpo social reviews for WooCommerce:
This review plugin allows submitting the reviews of the users on social networks and is completely customizable. After-purchase emails are sent to encourage clients to leave reviews. A mini-site is also created with user generated content to improve search rankings. Price: free
ScrapeAZon:
Amazon customer reviews are displayed on specific products that you choose. Review iframe can be manually customized from the short code, via custom CSS. The participation in amazon affiliate program is must to use this plugin. Price: free
Wiremo:
Wiremo plugin allows the user to fully customize the style, color, size of stars, buttons and review form to fit your website’s design. The automated review request helps to encourage reviews and through the conversation tool reviews are reached immediately. By creating a two-way communication, the wiremo plugin helps in gaining credibility and trust of your reviewers without leaving the app. Photos of the products can also be uploaded alongside the reviews. Price: free upto 100 reviews. Advanced plans start at $9.99 per month.
WordPress Product Review:
WP product review allows your post to be turned into smart reviews with ratings. With the help of shortcodes, WP product review can position the review box anywhere in the post. Automatically generated comparison tables are generated with the help of existing reviews. From amazon, the name of the product, affiliated link, and price are automatically generated. Price: lite is free. Premiuim starts at $59.
If you are a beginner in e-commerce you are obviously looking for an e-commerce platform that is easy to use. The whole idea of e-commerce for beginners is to provide a platform which has amazing features and is also easy to use. There are hundreds of e-commerce platforms but there are some popular e-commerce platforms that need to be reviewed. These platforms have one thing specifically in common. They have dashboards that are very easy to navigate. These platforms that are popular amongst novice store owners have a setup wizard that helps beginners to navigate whilst creating their store. The best part is that these e-commerce platforms have inventory management tools.
Shopify e-commerce platform
Shopify is the e-commerce platform of choice for novice store owners. Shopify has an easy to navigate dashboard that allows novice store owners to create a store. Shopify platform is popularly used by dropshippers. This is due to its apps such as Oberlo. The Oberlo app is used on Shopify for store owners to transfer products from Aliexpress to their e-commerce store. Shopify even has a way for store owners to move products from their previous store. This has put the Shopify e-commerce platform as a favorite for a lot of e-commerce users.
Woocommerce e-commerce platform
The woocommerce platform is another popular e-commerce platform. It is developed by automatic the same company that develops WordPress. Woocommerce is also popular for its ease of use amongst novice store owners.
Bigcommerce e-commerce platform
After Shopify bigcommerce has the easiest to navigate dashboard after e-commerce. This makes it also specifically suited for novice shop owners. The downside with bigcommerce is that it is costly. The per monthly costs start at $29.95 USD. E-commerce platforms such as Shopify start from only $9 USD per month.
E-commerce vendors have become central to our daily lives. E-commerce vendors are the main suppliers of software used to run the online stores. E-commerce vendors sometimes supply products to online e-commerce store owners for them to sell the products and receive a profit. There is a fast-growing niche sector in the electronics industry. A lot of e-commerce store owners have developed some kind of electronic stores. There is the need for e-commerce vendors for the smooth e-commerce distribution chain. Especially for small electronic store owners. E-commerce stores must be able to find suppliers that offer cheaper prices for them to be more competitive in the e-commerce market. Suppliers must also be flexible and to be able to deliver
e-commerce vendor roles
There are several types of e-commerce vendors. The only way that online stores get running in a short time. They can even have a lot of products to offer. This is the part that dropshipping vendors play. These vendors allow e-commerce store owners to take orders directly from their websites.
Good retailer vendor suppliers.
It is good for vendors to maintain a good relationship with suppliers. The nature of the business between the supplier and the vendor needs to be professional. This may allow the supplier to ship the products before the vendor actually pays for them. Also, the vendor might receive discounts on products. This allows the vendor to sell the products at a higher rate to the end user. The profits are higher therefore allowing the vendor’s e-commerce business to grow at a faster rate. This benefits both the vendor and the end user.
The disadvantages of being an e-commerce vendor.
There are several disadvantages of being an e-commerce vendor. One disadvantage associated with being an e-commerce vendor is the fact that prices from suppliers change regularly.