How to diversify your digital marketing efforts

Are you not getting enough revenues even after launching a digital marketing campaign for your business? Do you want faster return for your marketing investments? Then it might be time to diversity your digital marketing efforts. Here are some ideas to get you started:

Digital marketing diversification tip 1: Distribute e-books

E-books are becoming more popular these days. A digital version of a book often read on e-book reader devices, an e-book can be a good vehicle to share content in exchange for the email address of a subscriber.

E-book sales are projected to account for 25% of global book sales in 2018, according to Statista. Moreover, the sales of consumer e-books are foreseen to be worth $20 billion by the end of the year.

Digital marketing diversification tip 2: Update social media accounts

These days, it is almost a given for any business to be on Facebook or Twitter. But it is not only important for any firm to have a social media account. More crucial is to have these accounts containing updated information. The last thing you want to happen is for your customers to think that your firm is not interested in reaching out to its target market.

Digital marketing diversification tip 3: Produce podcasts

Podcasts are very popular with the younger generation, or the so-called Millennials. It is not only educational but also entertaining.

You don’t need to invest in fancy equipment in order to produce one. You can use a microphone and computer. Podcasts are ideal for people who like talking more than writing.

There’s also the inherent advantage that podcast listeners can afford you. Those who listen to podcasts are educated, wealthy, and loyal. They can listen to every episode you produce as long as your podcast is interesting to them.