Facebook Marketing Tips for Novice Online Merchants

With more than 2 billion active users, Facebook is the undisputed king of social media. It is not surprising why millions of businesses have used it to reach out to their target markets. If your business looks to do so, here are some of the Facebook marketing tips you should remember:

Facebook Marketing Tip 1: Have a Profile Picture

As they say, first impressions will always count.  The profile picture of your brand is the first thing that potential customers will see. Suffice it to say, it is important to come up with a perfect profile picture.
In Facebook, companies are limited to profile photo resolution of 180 x 180 pixels.  Brands, thus, must keep their profile image simple. Avoid cramming lots of text into a small space. If you have a solo brand, you can use a high-quality head shot.

Facebook marketing tip 2: Perfect the cover photo

Similar to the profile picture, the cover photo is an important piece of imagery that will impress visitors.  However, it takes up more space than the cover photo. As such, it’s important that you make good use of it. Aside from putting a high-quality image, you can use it to illustrate your brand’s slogan.

Facebook marketing tip 3: Optimize your posts

With so many brands posting on Facebook, you want your posts to stand out from the rest of the field. In optimizing your Facebook posts, it’s not only about your content; it’s also about the timing of the post.

According to studies, the best time for brands to post on Facebook is early afternoon (1 to 3 p.m.) on weekdays.

Facebook marketing tip 4: Respond quickly

Facebook users expect brands to answer quickly to their inquiries and feedback.  In general, a brand is expected to answer a query or complaint within 4 hours. So make sure that you respond to any form of feedback on your Facebook page.