Shattering Three Mobile Phone Use Misconceptions

Mobile phone users around the globe are predicted to be around 5 billion next year. In the United States, the average Internet user spends roughly 5 hours a day on a mobile device.  Indeed, more and more people are using their mobile phones to go online. But there are also many mobile phone use misconceptions that people have.

What are these misconceptions? Read on and find out:

Mobile phone use misconception# 1: Mobile phone users are always on the go

The usual image that people have about mobile phone users is that they are always on the go. It is commonly believed that people who use mobile phone for Internet access have a short attention span. They are also distracted and not fully attentive to their mobile phones.

But the truth is that mobile phone users are not exactly on the rush. In fact, there is this study made by Google in 2012 which showed that 60% of mobile phone usage occurs at home. Another study by comScore showed that the peak time of smart phone usage is from 6 to 10 p.m., or when users are at home chilling on their couches or beds.

Mobile phone use misconception #2:  Mobile phone users are always online

Web designers often think that people who use smartphones are connected to the Internet. Yet a large chunk of mobile users is not always online especially those who are outside of the United States and Europe.

This is important for online merchants as their apps or websites should be showcased even over slow or intermittent Internet connectivity.  App designers, for one, should design apps for a spotty connection.

Mobile phone use misconception #3: Apps need to be redesigned periodically

Many app designers that periodic redesign can attract new users and improve conversions. But a fresh look is not the key. In fact, many mobile phone users detest changes in their frequently-used apps. It’s wiser to keep designs simple and familiar to users so they can get things done as quickly as possible.