Marketing experts are central to the success of e-commerce businesses. Marketing experts for e-commerce businesses are usually digital marketers. It is important for e-commerce businesses to choose the right marketing expert for their business. The business of marketing your e-commerce store is very tricky. The best you could do as an e-commerce store owner is to delegate the marketing duties to someone else. You can even delegate this duty to another digital marketing agency.
Where to find marketing experts
Some people who claim to be marketing experts on the internet simply use bots to drive traffic to your site. This is specifically common on websites such as Fiverr. A Fiverr seller might charge you $5 to drive ten thousand real visitors to your e-commerce website. You soon realize that the ten thousand visitors do not make a single purchase. This shows you that the traffic is made out of bots and you have been scammed out of your hard-earned money. This lesson teaches you that you should be careful about cheap services. Sometimes cheap services are not the best. The best way to find marketing experts is to post your job on sites such as LinkedIn, Upwork, craigslist, and indeed. On these sites, you have the chance to screen the level of expertise that you want.
Finding affordable marketing experts
Finding affordable marketing experts for your e-commerce business has been made easy through sites such as Upwork. The best way to find affordable marketing experts is to hire people who don’t live in first world countries. The cost of labor in first world countries is higher than the cost of labor in the rest of the world. This is why American companies manufacture their goods in China and Vietnam. It will be good for you to choose a marketing expert from countries such as the Philippines.
Selling property online is the new form of e-commerce. The best part about selling real estate online is that the customer can now do a lot of research about the neighborhood. A real estate research that used to take a lot of resources and time can now be done in only 20 minutes. We have internet technology to thank for this development. Earlier real estate portals only offered real estate listings for entities to call and buy the properties. Nowadays these transactions can be simply performed online with the touch of a button. However, this form of e-commerce has its own disadvantages.
The advantages of buying real estate online
There are certain advantages that come with buying real estate online. In the modern era, real estate platforms now have analytics tools that help real estate investor make the right investment decisions. Property giants like housing.com have agents who visit real estate in order to verify the property. The advantages of buying real estate online are the little capital needed for researching. Now a person living in China can invest in American real estate simply by the click of a button. The online tools must be supplemented with online and physical research.
The disadvantages of buying real estate online
There are several disadvantages of buying real estate online. The first and obvious one being the likelihood that you would be scammed. This is investors’ deepest fear. Due to the fact that you are buying an expensive item, you will need to practice caution.
Online real estate Companies
Some of the most popular online real estate include Redfin, Zillow, and Yopa.co.uk. These companies have their advantages and disadvantages. Yopa is a United Kingdom full web-based property company that is said to be disrupting the real estate market.
Affiliate marketing has been a major driver of e-commerce. A lot of e-commerce companies and businesses need affiliate marketers in-order to increase their sales. The most common form of affiliate marketing involves subscription-based e-commerce. For example web hosting businesses have Affiliate marketing programs. These programs help bring in more customers. The web hosting business has a lot of competition. Even the keyword “web hosting” is a pricey keyword. The reason why it is so pricey is the fact that the keyword is in high demand from thousands of hosting companies. They are also affiliate marketing platforms. The biggest affiliate marketing platform is Amazon associate.
What is affiliate marketing?
Affiliate marketing is an arrangement whereby an online retailer pays a commission for sales or traffic. Affiliate marketing depends a lot on the marketer generating traffic to the online retailer’s website or platform. One of the most known affiliate marketing platforms is Clickbank. Clickbank is the most popular non tangible affiliate platform. This is where affiliate marketers find subscription based stuff to market. Usually, a lot of affiliate marketers either have lots of organic traffic from their websites or have a large social media following. This makes it easier for affiliate marketers to sell the online retailer’s products.
Affiliate marketing tactics
There are certain affiliate marketing tactics that tend to work better than others. The first thing you should always consider when starting an affiliate marketing business is the cost of doing business itself. You should always ensure that at the end of the day you have made a profit. This means that if it costs you money to market an online product it should always be worth the money. The best advice is to market products that cost more than $300 especially if you are using paid advertising.
5 online marketing trends Disney says you should jump on
Like Walt Disney keep yourself informed, have a curious nature towards things and use new elements in your experiments.
If you plan on engaging yourself in any kind of business activity, you will find the best examples of learning from Disney. It was a pleasure to be invited to the Disney social media Moms Celebration event. This is a get together of influential people from all over the country who participate in various events and learn from them too.
The digital marketing director at Disney parks Alex Ruiz introduced us to some online trends that Disney thinks are worth paying attention too. And if Disney considers these subjects worth of attention you should add them to your list of consideration as well.
Live through the trends
Different social media platforms are being used to present the art of storytelling by using Instagram stories, Facebook stories and Amp by Google. The platform that is mostly used for the three is the Instagram story. More than 100 million users are making use of this feature to get through to their followers through the world of pictures and short videos. Lately, a new feature named highlights has been introduced on Instagram which gives you the option of viewing the story even after the 24 hours have ended. This means the story can be viewed anytime.
How is it effective? This content is short and exciting for people who have a short attention span. Since there is so much going on the social media and a variety of options available online people like to choose short content which gives you an immediate insight into the activities of other people.
To make a larger number of people a part of your daily activities go live!
The facebook live feature is known to be watched three times longer than other regular videos. These live videos receive 10 times more comments than normal videos and the Facebook live stream is higher by 330% said, Ruiz. This is the strength of going live on Facebook.
The video that has been watched the most on live videos is known as the Chewbacca Mom which has managed to attract 171 million views. It’s hard to believe that it started in a parking lot.
Increase your availability with a Chatbot!
According to Ruiz Chatbots are not a new trend but they are gaining popularity these days.
You can train Chatbots as your secondary selves in a digital form which are available to your audience 24/7. According to Ruiz the best use of the Chatbot is to use them to offer value for your products rather than selling them.
Technology that can be activated through your Voice
The most sold product on Amazon was the Amazon Echo Dot named Alexa. Alexa is known to have more than 25000 skills which are also known as apps. According to Ruiz, this is the best time to produce new skills using the voice active technology since the stats state that more than 0 million home devices have been sold by the end of 2017.
It is expected that by 2020 all search engines might be voice active devices which can set the graphs higher for new SEO strategies. You might want to add the feature of voice optimization to your blog in the near future.
Don’t back down from taking a step forward
Take the course of action like Walt Disney of keeping yourself well informed about the market situation and be curious to know what new things are coming in and taking shape. Don’t be afraid of doing new experiments. Take expert advice on your new ideas and move to the next level. Variables online keep moulding and changing with time you need to make sure your strategies are evolving with them too.
By collecting reviews and recommendations of the customers and clients, we can not only guide but we can also have a great impact on others as well. The addition of reviews to a website for a WordPress user is as easy as adding the right plugin.
The product review plugins for WordPress is as follows. A few examples of such plugins are customized review systems, highlight testimonials, import reviews from Amazon and much more.
Product review plugins:
Ultimate reviews:
This is a simple review plugin which the clients present the reviews of products, events or anything else. Smart product review shortcodes (displays your review and a review form) and in-depth reviews are a part of this. It also allows creating additional review fields e.g. value, appearance and quality. Include the custom fields in the review in a way that they don’t affect the rating. Price: $39.99 for one website.
Easy testimonials:
Easy testimonials are where the testimonials are added to the sidebar or are fixed to a certain page or a post by the help of a shortcode, it can be as a product page. In order for the ratings to appear in search engine, easy testimonial uses Schema.org complaint JSON-LD markup which results in rich snippets.
WordPress Customer reviews:
A specific page on your blog is set up which receives customers testimonials about a product or your business. You are the one who chooses which reviews get to be shown and the submissions are all moderated. This plugin can be customized referring to the fields to ask for, require and show. Price: free, accepts donations.
Handsome testimonials:
The idea behind handsome testimonials is that testimonials should be more expensive and friendly. The clients will have more trust and with a pro version, you can get feedback on any website page with the help of a shortcode. It allows rotating all live reviews or the ones within a category.
YITH WooCommerce Advanced Reviews:
This type of review allows the users to reply and construct a dialogue with the clients. It can edit reviews and the reviews can get titles and attachments. For each product, a summary is generated along with the number of reviews with ratings written on it. Price: free. Premium is $77 per year.
WordPress review:
In here the reviews are generated using stars, percentages or points and are entirely changeable. WP reviews allow support for translation, WPMU, google rich snippets and unlimited colours. Price: free. Pro version is $77.
Rating widget:
Ratting widget is a 5-star rating plugin which gives approximately 70 themes and designs. Rich-snippets add metadata which appears as star ratings in google serach results. Rating data is analyzed using advanced analytics and moderate client’s votes. Price: plans start at $3.99 per month.
Yotpo social reviews for WooCommerce:
This review plugin allows submitting the reviews of the users on social networks and is completely customizable. After-purchase emails are sent to encourage clients to leave reviews. A mini-site is also created with user generated content to improve search rankings. Price: free
ScrapeAZon:
Amazon customer reviews are displayed on specific products that you choose. Review iframe can be manually customized from the short code, via custom CSS. The participation in amazon affiliate program is must to use this plugin. Price: free
Wiremo:
Wiremo plugin allows the user to fully customize the style, color, size of stars, buttons and review form to fit your website’s design. The automated review request helps to encourage reviews and through the conversation tool reviews are reached immediately. By creating a two-way communication, the wiremo plugin helps in gaining credibility and trust of your reviewers without leaving the app. Photos of the products can also be uploaded alongside the reviews. Price: free upto 100 reviews. Advanced plans start at $9.99 per month.
WordPress Product Review:
WP product review allows your post to be turned into smart reviews with ratings. With the help of shortcodes, WP product review can position the review box anywhere in the post. Automatically generated comparison tables are generated with the help of existing reviews. From amazon, the name of the product, affiliated link, and price are automatically generated. Price: lite is free. Premiuim starts at $59.
If you are a beginner in e-commerce you are obviously looking for an e-commerce platform that is easy to use. The whole idea of e-commerce for beginners is to provide a platform which has amazing features and is also easy to use. There are hundreds of e-commerce platforms but there are some popular e-commerce platforms that need to be reviewed. These platforms have one thing specifically in common. They have dashboards that are very easy to navigate. These platforms that are popular amongst novice store owners have a setup wizard that helps beginners to navigate whilst creating their store. The best part is that these e-commerce platforms have inventory management tools.
Shopify e-commerce platform
Shopify is the e-commerce platform of choice for novice store owners. Shopify has an easy to navigate dashboard that allows novice store owners to create a store. Shopify platform is popularly used by dropshippers. This is due to its apps such as Oberlo. The Oberlo app is used on Shopify for store owners to transfer products from Aliexpress to their e-commerce store. Shopify even has a way for store owners to move products from their previous store. This has put the Shopify e-commerce platform as a favorite for a lot of e-commerce users.
Woocommerce e-commerce platform
The woocommerce platform is another popular e-commerce platform. It is developed by automatic the same company that develops WordPress. Woocommerce is also popular for its ease of use amongst novice store owners.
Bigcommerce e-commerce platform
After Shopify bigcommerce has the easiest to navigate dashboard after e-commerce. This makes it also specifically suited for novice shop owners. The downside with bigcommerce is that it is costly. The per monthly costs start at $29.95 USD. E-commerce platforms such as Shopify start from only $9 USD per month.
E-commerce vendors have become central to our daily lives. E-commerce vendors are the main suppliers of software used to run the online stores. E-commerce vendors sometimes supply products to online e-commerce store owners for them to sell the products and receive a profit. There is a fast-growing niche sector in the electronics industry. A lot of e-commerce store owners have developed some kind of electronic stores. There is the need for e-commerce vendors for the smooth e-commerce distribution chain. Especially for small electronic store owners. E-commerce stores must be able to find suppliers that offer cheaper prices for them to be more competitive in the e-commerce market. Suppliers must also be flexible and to be able to deliver
e-commerce vendor roles
There are several types of e-commerce vendors. The only way that online stores get running in a short time. They can even have a lot of products to offer. This is the part that dropshipping vendors play. These vendors allow e-commerce store owners to take orders directly from their websites.
Good retailer vendor suppliers.
It is good for vendors to maintain a good relationship with suppliers. The nature of the business between the supplier and the vendor needs to be professional. This may allow the supplier to ship the products before the vendor actually pays for them. Also, the vendor might receive discounts on products. This allows the vendor to sell the products at a higher rate to the end user. The profits are higher therefore allowing the vendor’s e-commerce business to grow at a faster rate. This benefits both the vendor and the end user.
The disadvantages of being an e-commerce vendor.
There are several disadvantages of being an e-commerce vendor. One disadvantage associated with being an e-commerce vendor is the fact that prices from suppliers change regularly.
Maintaining an online business for small and medium-sized companies can be tough because of the competition and many other factors. Shopify is very well-known among such companies having difficulties in their e-commerce business as the platform helps to manage companies their online business, provide a solution for website customization, ready to use a template and also helps them with payment solution. If any of these factors go wrong they take away the focus of the owner from business and Shopify takes care of them pretty well. 2017 was a very important year for Shopify and I think it was just the beginning.
Financial growth:
The company was public in the second quarter of 2015 and the financial status of Shopify in the third quarter just represented what the investors have to expect from this young company. The growth revenue increased $171.5 million which is 72% year over year with the loss of $12.7 million which is 7.4% of revenue.
Latest improved Shopify features:
Shopify added a new feature in 2017 named Shopify pay, which was for the comfort of merchants as for Shopify merchants are the backbone of company’s business. This feature was a big success which increased conversion rate by 18% for returning customers and reduced checkout time by 40%. They also introduce chip and swipe reader which works with the chip technology on credit cards. They made a new plan for Shopify plus which operates large and multi-channel businesses like red bull, Arby’s, and Blue Diamond which generates $5.3 million dollars or 20% of the company’s revenue.
Success attracts attention:
The year 2017 was not all good for Shopify. In October, claimed that the company is just “get rich quick scheme” and most merchants of Shopify were just fooled by the promise of an easy way to make money. This caused the stock fall of 21% which was the largest drop in Shopify’s history. Later on, Shopify’s founder and CEO confirmed: “the company was targeted by a short-selling troll who made all sorts of preposterous claims”.
A memorable year for Shopify:
Shopify has a revenue growth of 70% year over year. It has remarkable financial growth records of 340% since debut and 135% in 2017. The company now supports 500,000 merchants in 175 countries. I must say it has faced a lot of challenges but it continues to execute the mission to make e-commerce better for everyone.
Shopify online weed store is ready to take off in Canada. The e-commerce giant based in Ottawa, Ontario, will be handling the online selling of cannabis in Ontario, according to reports. Shopify will be partnering with Ontario Cannabis Retail Corporation (OCRC) to tap into the thriving legal weed industry in the area.
Shopify online weed store prospects
The sale of legal marijuana is growing in North America. A report by Arcview Market Research and BDS Analytics predicts that legal weed sales have hit $9.7 billion in North America alone in 2017. The figure represents an increase of 33 percent from sales recorded in 2016. The same report predicted that the legal cannabis market would grow to nearly $25 billion in 2021 as more states in the US legalize marijuana.
Canada is also expected to further fuel the growth of the legal cannabis market. After all, the cannabis black market in the country is said to ship nearly half a million kilos a year. That’s a lot bigger than the legal weed market in the country which ships around 33,000 kilos of cannabis to more than 150,000 patients across Canada.
Ontario is a big market and provides huge growth prospects for Shopify. It has more than 13 million people. It also has the largest city in Canada, Toronto. Deloitte estimates that the retail market for legal weed in the country has the potential to hit $8.7 billion a year with the consumers in Ontario accounting for more than one-third of the sales.
Shopify online weed store isn’t the pioneer in selling cannabis online in Canada. In 2017, the biggest publicly traded cannabis company in Canada launched an online store. Canopy Growth Corporation launched the Tweed Main Street store in April 2017.
How Shopify online weed store works
Cannabis sold in Ontario will be sold exclusively through OCRC outlets instead of privately owned dispensaries. The OCRC will use Shopify for its online and mobile system. Shopify online weed store will also be tapped nside OCRC outlets for handling of transactions, displaying product information and managing human resources and inventory.
The OCRC eyes to open about 80 weed stores by the summer of next year with another 150 stores to be launched the following year. It expects to get more sales from its online business especially from remote towns where it won’t have any outlets.
3 Reasons This Is Only the Beginning of Shopify Inc.’s Rally
Shopify is the service provider of e-commerce and year 2017 was a big year for it. All of the stock of Shopify had finished with triple-digit gains. According to the first month of 2018, this year will go very well for them if it goes by like this for the rest of the year. Shopify is likely to repeat last year’s performance for many years to come, following are the reasons to put the stock on your shopping list:
Favourable trends for the shopify shop:
There’s no denying that e-commerce is catching the attention of many from the past few years, but some of the investors might think it’s an old news and has a large capability of growth potential. As investor Luke Lango raised a very good point, shop stock sales grow steadily every year but in e-commerce sales, there is consistent raise of 15% per year and it is 9% of total United States’ retail sale. Shopify provides the opportunity to grow small businesses into medium-sized businesses. Although, a healthy economy is a very important factor here as small businesses don’t have money to afford Shopify.
New services of an improved shopify shop:
Shopify was working on the improvement of their services to gain more sales merchants. In 2017 they improved their payment process and introduced Shopify pay, which helps it to increase returning customers conversion rate by 20% and reduced checkout times. Shopify earns a lot of money from new sign-ups and referral codes which makes their customers engage and attract new customers.
Shop’s growing capabilities:
Shopify does well when merchants do well, for every sale customers make it gets some amount of that sale. The transaction fee also plays a vital role in shop’s revenue. Shopify isn’t just making money from new customers and subscriptions, like last year an analyst asked them about their referral network and whether the stock is actually worth the price tag of a triple digit. While the company didn’t let this pessimism stand their way, the shared price came out successfully.
