Top 3 Digital Marketing Trends of 2018

Digital marketing trends can be likened to Lady Gaga’s hair. One day it’s blue and the next morning, it’s red. With technology, there is always something new and exciting to look forward to. So what are the top marketing trends to look out for this year? This article lists down some of them:

1. More videos for digital marketing

Let’s admit it— majority of online users would rather watch a video than read a blog post. After all, it is easier to digest information by watching a clip compared to reading a blog.  This is even backed by a recent Hubspot survey showing that more than half of consumers want to see more video content in the future.

There are plenty of ways to incorporate videos in your campaigns. You can do live streaming to reach out to your guests. You can also introduce 360-degree videos to give your customers a virtual reality experience.
You can also use Instagram and Snapchat stories that can drive viewers to watch them immediately.

2.  The Rise of the Influencers in digital marketing

In the past, brands had to shell out a significant amount of money to sign up a celebrity endorser. These days, it is no longer a must. Sure, Kim Kardashian would be a nice draw but firms can tap influencers or people who have a growing social media following. These influencers have a following ranging from 2,000 to 100,000 people. They have significant reach to promote your product or service but won’t ask for an exorbitant amount of money in exchange.

3. Optimized voice searches for digital marketing

More and more people are using their smartphones not only for watching videos or listening to podcasts, but also for searching things online. With voice searches, consumers can make online searches without having to touch their devices at all.
Knowing these top marketing trends of 2018 can help you optimize your digital marketing campaign for better results.