Choosing Keywords for SEO

Here are 3 things you should keep in mind when choosing keywords for SEO on your website. Keywords will make it easier for search engines to find your website. But sometimes, choosing one (or more) can be hard. These tips on using keywords for SEO will help boost your site’s traffic.

Repeating keywords for SEO

Repetition is the key to keywords. You need to find a word that can be repeated more than once, without annoying the reader of your website. Repetition is also important because search engines are looking for web pages that use the keyword in a relevant way — you don’t want to litter the page with them. A good rule of thumb is if you have a web page that has 100 words, 5% of that should be your keyword. It is what’s called keyword density, which you can calculate on any keyword calculator on the internet.

Simplifying keywords for SEO

When choosing a keyword, don’t pick something that is too abstract. Be as specific as possible. For instance, if you’re selling holiday cards, you wouldn’t want “holiday cards” to be your keywords for every product. You should make it as specific as possible, such as “funny Father’s Day card” for the product. This can move your website up on the search engine’s ranking list. 

Recycling keywords for SEO

You shouldn’t use the same exact keywords on multiple pages. But you should use similar ones. Use keywords that are common to other keywords you have used. If you link to these pages, or recycle part of the keyword it creates a web. This web of links will tell the search engine that these pages are credible. For example, if you’ve used the keyword “funny Father’s Day card” you should use similar keywords such as “heartfelt Father’s Day card” on another product or page. 

With these tips in mind, you can get your website to rank higher on search engines. Since most people find websites by using search engines, this is very important.